Nothing announces partnership with British audio brand KEF for product expansion

Nothing on Tuesday (May 13, 2025) announced its partnership with British audio pioneer KEF with a likely entry into a new segment within the audio business. Both companies stated that they will explore new frontiers in sound innovation and bring refined audio experiences to a broader audience.

KEF is an iconic brand that makes speakers and headphones.

“Our six decades of high-fidelity audio expertise will support Nothing’s expansion into new audio categories – bringing acoustic precision to products shaped by Nothing’s distinct approach to design and user experience,” said KEF.

“KEF is one of the most respected names in audio, and we’re proud to partner with them as we take the next step in expanding Nothing’s audio journey,” said Andrew Freshwater, Head of Smart Products Marketing at Nothing.

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“By combining KEF’s decades of expertise with our design-led approach to technology, we’re laying the groundwork for a new standard in everyday listening. Our products launching later this year mark the beginning of an exciting new chapter of our collaboration and the future of Nothing Audio,” he added.

“This partnership allows us to bring our acoustic heritage into a fresh context – working with a brand that shares our dedication to innovation, quality, and design. Together, we’re setting out to redefine what premium audio can look and feel like for the next generation,” said Grace Lo, President & Head of Global Marketing at KEF.

With several acoustically co-developed products already in progress, the partnership signals a long-term commitment to delivering refined sound experiences through beautifully designed hardware, added Lo.