Google Cloud and Myntra create AI-powered ‘Dream Room Inspirations” experience for home decor shopping

Google Cloud and Myntra announced a collaboration to launch the AI-powered ‘Dream Room Inspirations’ tech feature that will let home furniture shoppers generate visuals of rooms and different decor styles just with text prompts.

The new ‘Dream Room Inspirations’ feature is powered by Google’s Imagen 3 AI model on Vertex AI. The widget allows customers to use text prompts to visualise a room and make it fit their desired style and generate inspiration pictures for their shopping experience.

“Myntra’s Home category has emerged as one of its fastest-growing segments, recording an impressive 60% year-on-year growth in demand. Categories like Living & Decor and Kitchen & Appliances witnessed over 100% growth YoY. Over the last year, Myntra scaled up its offerings by 70% YoY, now featuring over 500,000 styles from 1700+ brands,” said the company in a press release.

Some available aesthetics or home styles that shoppers can visualise with AI at present include Bohemian Chic, Eclectic Flair, Chic Coastal, Modern Minimalist, and Indie Corner, per the company.

“Myntra’s innovative ‘Dream Room Inspirations’ feature exemplifies how generative AI can bridge the gap between inspiration and purchase, providing users with high-quality, visually stunning room images generated from text with remarkable precision. This collaboration highlights the potential of our technology to empower leading platforms like Myntra to redefine customer journeys and capitalize on the significant online demand in the home and furniture category,” said Mitesh Agarwal, Managing Director, Customer Growth Engine, Architecture, Solutions & Technology, Google Cloud APAC.