Nikita Bier, the co-founder of social networking apps like tbh and Gas, has joined X as head of product. Bier, who had been quietly working with Elon Musk’s social media platform as an advisor since October last year, had helped integrate xAI’s chatbot Grok on to the platform.
“Ladies and gentlemen, I’ve officially posted my way to the top: I’m joining X as Head of Product. X is the most important social network in the world. It’s where internet culture originates and where the world’s most influential people convene,” Bier said in a post on X. “While I already spend every waking hour on this app, I’ll now be spending that time helping others unlock that same value. And we’ll certainly be leveraging the power of Grok to create hyper-relevant timelines and help people understand everything that’s happening,” he went on.
Bier sold tbh to Meta in 2017 after it went viral, while Gas was acquired by Discord in 2023. Since then, he has acquired a reputation for building consumer apps that quickly gain popularity.
The news indicates that X will focus on pushing user engagement further as it faces stagnant user growth and revenue generation.
Bier also joined Lightspeed Ventures as a product growth partner in September last year and serves as an advisor for Solana Labs.
